On 17 March, Public Culture had an opportunity to make our first event in Surabaya in partnership with On Market Go+ Surabaya. We launched Collection #08: Lucid Dream and held a special sharing session about How to Build Your Brand, presented by our very own founder and art director. The whole team was there too and attendees were free to ask us questions about Public Culture’s journey. We also offered free heat press graphic print and free zines throughout the event.
Surabaya didn’t let us down. Thankyou for the warm welcome, we had a good time and definitely will come back for more.
Introducing our 8th collection, the first drop of Lucid Dream. We shot the editorial in Jakarta, using an analog camera. As we told you before, Lucid Dream collection is all about mind exploration. So take a seat and start the journey with us through our editorial below.
We are glad to announce that Public Culture has officially dropped collection number eight, titled Lucid Dream. In this modern age, we got so caught up with exploring what is out there, what is beyond our world. We ended up neglecting the great force we are born with: human mind.
Inspired by this fascination towards the power of human imagination, we are encouraged to help you explore the magical experience through our range of garments. Collection #08: Lucid Dream is now available on our webshop and flagship stores: Public Culture Jakarta and Public Culture Bandung.
Consistent being the largest thematic local brand bazaar, Pop Up Market has held their 7th annual event this year on 8-11 March. They brought Andy Warhol’s Factory as this year’s theme and invited carefully curated tenants to join the party.
Of course, we wouldn’t want to miss out on this occasion. In fact, we joined forces with Pop Up Market and made exclusive collaborative merchandise consisted of graphic t-shirts, oversized tee, bowling shirt, and belt. Along with the collaborative merchandise, Public Culture also launched Collection #08: Lucid Dream. As special treats for our loyal PC Fam, we also provided free heat press grahic print for every purchase, free zines, special discounts on selected items and our Wheel of Fortune.
The crowd was insane. Clothes were flying off the rack and everyone had a blast. Looking forward to see you on our next event.
In celebration of Chinese New Year, Public Culture has released an exclusive tees to mark the festive occasion. The drop consists of two Tees, one of them exclusive for friends and family while the other one are sold to public in limited quantity.
The tees featured PC’s very own Chester, as a tribute to the year of the dog. If you’re looking to cop the exclusive tee, they’re only available at Public Culture Jakarta and Public Culture Bandung.